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Market

  • Target market definition

  • Customer acquisition strategy

  • Competitive landscape understanding and action plan

  • Identification of barriers to sale and full adoption

  • Product positioning that aligns with above​​

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Product

  • Documenting and aligning around product vision / north star

  • Transformation to a "one to many" Product mindset (vs. Solutions / Startup DNA where you build for one customer at a time)

  • Confirmation of Product-Market Fit

  • Rigor for justification of ongoing, continued investment  

Team

  • Team maturation assessment

  • Stakeholder relationships assessment and strengthening​

  • Team growth roadmap, role defintion and evolution, next hire prioritization

  • Joint processes with Engineering, QA, Marketing, Sales: assessment and upleveling 

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ABOUT ME

The growth of your company is at stake. Are you convinced that you have both the time and the team required to give these critical topics the attention they are due to grow your revenue and customer base?

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I'm Paul Wetzel and when it comes to serving a market and growing a product software company, I believe product works!

 

I have led both product management and product marketing efforts for growth-stage SaaS companies of various sizes and in various verticals. Working in close coordination with you and your team, I will help zero in on the most critical areas needed to achieve your growth plans.

 

My approach is highly collaborative... I'll serve as a high energy catalyst in identifying and implementing the growth strategies that will be most impactful to your company, customers and team. 

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